movember ad campaign.

Movember is a leading global charity organization dedicated to promoting men’s health, particularly in areas such as prostate cancer, testicular cancer, and mental health. It organizes campaigns every November, where participants grow mustaches to raise awareness and funds for critical research and support programs. I designed a speculative ad campaign for their mental health approach they have named ALEC. which stands for Ask, Listen, Encourage, and Check In. I wanted this advertisement to have a clean aesthetic with a focus on the message and meaning behind each step. This was achieved by using a handwritten typeface to add personality to the campaign, which suggests each step was written by a person. The final designs were inviting and informative, which is key for this topic.